Notes on building for growth.

Practical, no-hype writing for founders and academies — on learning platforms, website performance, SEO, and what it’s actually like to work with a developer. Written to be useful, not to fill a blog.

EdTech & learning platforms

What academies really need, build-vs-buy, and lessons from shipping real platforms.

Website performance & SEO

Why speed and findability decide whether a site earns its keep — and how to fix them.

Working with a developer

Hiring remotely, scoping a project, and getting software that actually gets done.

Latest · Jun 28, 2026

What a school actually needs from a learning platform

Most academies ask for "a website." What they usually need is a platform. Here's how to tell the difference — with a real example from an academy I built for.

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Jun 20, 2026

Website speed is a business decision, not a technical one

A slow website quietly costs you enquiries, rankings, and trust. Here's why speed belongs in the business conversation, not just the engineering one.

Performance
SEO

On the way

Articles I’m working on next.

Build vs. buy: should your academy use an off-the-shelf LMS?In progress
Why your React site is invisible to Google — and how to fix itIn progress
Hiring an overseas developer without the horror storiesIn progress
How I keep an exam timer accurate under loadIn progress